How to use video to promote your business
Video is set to dominate the online and social media marketing space and is fast becoming the best content marketing medium above all others.
“Video Marketing is not a luxury anymore, it’s a business necessity…”
Video Marketing offers a powerful way to boost business and increase sales as well as get more exposure, showcase your brand and attract more customers, clients and subscribers. Top marketing experts agree that implementing a creative and strategic video marketing campaign is one of the best things you can do to dramatically grow your business.
Too many companies and businesses are getting their online video wrong. It’s not their fault. They’ve been sold the idea that simply having a video on their website is enough to get them ranked on Google (unicorns are real), and that they’ll get a steady flow of traffic and leads to their website (Santa Claus is my dad). But they’re missing the ‘secret sauce’ and leaving money on the table. There’s no real benefit to having a glossy video on your site, or anywhere else, unless you transform it into a ‘business asset’.
How does an online video become a business asset you ask? Simples.
Video is highly searched, and highly sharable, so to get your video and your business better exposure you need to make Google and YouTube work for you. Your videos can occupy prime Internet real estate… virtually for free. And video, in terms of online and social media marketing, is a game-changer that could very well transform your business.
“No Matter What Business You’re In, You’re In The Business of Attracting Customers…”
We all like to watch videos. Videos are exciting, attention-grabbing, informative and engaging. Your potential clients and customers are already watching videos online, by the billions. Search engines love video. People love video. Video is a dynamic and creative way to connect with your audience and has the power to captivate.
An online video can and should get you results consistently. Most video production companies will make you a nice video, they might even put it on your website and your YouTube channel. But what they won’t do is get it to the top of the search engines. Why? Because they’re not leveraging the power of Video SEO.
What the Dickens is Video SEO?
Video SEO is Video Search Engine Optimization. Don’t go to sleep or go make a coffee, you need to know this stuff. I’ll attempt to keep it brief and easy to follow.
I prefer to call it Video Content Optimisation (VCO), because it’s not Web SEO and is very very different.
Video Content Optimisation is the ability to get simple ‘high-converting’ videos ranked and found on the first page of Google and YouTube, and by doing so allowing the people who are searching online to find your videos easily and quickly, and subsequently find your business, and whatever it is that you’re offering that will fulfil their search = your products and services.
It’s an extremely powerful and cost effective way of getting quality exposure at the top of the search engines, and if done correctly it can act like a ‘virtual sales team’, working for you around the clock, driving traffic, capturing leads, making sales, getting you exposure.
YouTube is the world’s 2nd biggest search engine.
Google is the largest.
Google owns YouTube.
Since YouTube is more easily ranked on Google, Video Optimisation is one of the easiest ways to provide high value results for your business AND your audience. (When I say ‘audience’ I mean prospects, clients, customers and subscribers). Not many business owners understand the huge value and benefit of ranking a video on Page 1.
When you combine the high-demand of online video with the high-value of first page ranking you have a powerful combination.
So a video on your website is OK, but your video ranked on YouTube and Google is AWESOME!
My prediction is that in the next 3-4 years the first few pages of Google will be dominated by video thumbnails. Question is, when there’s nothing but video thumbnails on Google, “Do you want to be there?” If so, then you know now what you need to do…
To find our more about Andrew Gunn’s Video Seen find him on YouTube.