Affiliate Marketing Tips On YouTube
Affiliate marketing done right is a great way to add another income stream to your YouTube channel.
Even better, you don’t need a massive channel or huge subscribers based to start making money with affiliate marketing. And that’s exactly what I talk about in this video 👇
What is affiliate marketing?
Is when you make money when you refer someone to a page product or service. The key here is that it has to be a successful referral.
How does it work?
Normally with affiliate marketing, you’re not being paid to just mention a product or service, but members of your audience need to convert into paying customers in order for you to receive a commission.
You’re normally given a custom URL, a custom link so that you can track who’s bought the product or service through your link, and then you’ll receive a certain percentage of the revenue as your reward.
This percentage can vary hugely depending on the affiliate company, it can range anywhere between one and 75%. So how do you choose who to be an affiliate for?
Doing your due diligence
It’s really important to do your due diligence and it’s in your interest as much as anything else to partner with a company who are offering good products or services.
You need to understand who you’re working with and decide whether it sits right with you.
Affiliate marketing relies on trust. So your audience needs to trust you and they need to believe that what you’re promoting to them is genuinely of value to them.
At the end of the day, if you a poor product or service and your audience buys into it and then realises there was no real benefit or value to them, then they won’t be clicking your future affiliate links.
One of the companies that I’m an affiliate for is TubeBuddy and you’ll notice that in many of my videos, I talk about how the video is sponsored by TubeBuddy.
I have an affiliate link for TubeBuddy. So many times someone uses that affiliate link to click through and purchase one of the paid versions of TubeBuddy, I will receive a commission, but it won’t cost to a purchaser anymore. Now there is no way that I could be an ambassador for a brand if I didn’t truly believe that there was a benefit and real value to my audience of using that particular product or service.
I use TubeBuddy on a daily basis, and I talk a lot about how I use it every single day, not just for my own videos, to help optimise them and give them the best chance of ranking in search, but I use them for all of my clients videos as well.
I genuinely get the benefit and the worth from the product myself, and believe that it could help others as much as it’s helped me, and that’s the only reason why I feel comfortable promoting that affiliate link. Which by the way, you can get here, and it gives you three months free trial.
How to promote your affiliation
The next thing to consider once you’re comfortable with the companies that you’re affiliating with, you need to think about how you can promote that affiliation.
Many companies will provide their affiliates with various assets. Different graphics, different images, any kind of marketing materials that they can use on social media, or to email out.
However it is that you use them, companies will often provide you with lots of different ways to creatively promote that product or service.
You don’t just have to rely on the assets that’s provided by the company that you’re affiliating with though. Think about different ways that you can share your experience with a particular product or service.
So for example, you might hop on camera if you have a YouTube channel and you might do a review of that particular product or service.
You might find different ways to talk about it on your channel, doing tutorials or that kind of thing. Think about how you can share your affiliation across your social media platforms.
Perhaps use Instagram stories to hop on and do a little story about your affiliation or why you think that product or service is of benefit.
Mentioning your affiliate links in your videos
People do this differently. Some have a segment at the beginning of the video, talking about the product or service that they’re associated or affiliated with, or other people may mention it much more naturally throughout the course of the video as and when it’s relevant.
It’s all about experimenting and finding out what works for you and your audience.
Whatever you do do make sure that you include your affiliate link in the description below each video. Make sure it’s the full hyperlinked clickable link as well. You want to make it as easy as possible for people to click through and buy through your affiliate link.
Not only that, but verbally mention in the video that people can find the affiliate link in the description below the video.
If you really want that affiliate link to be really obvious to your audience, including at the very top of your description or somewhere near the top so it appears just above the ‘See more’ option, making it really stand out.
Add a disclaimer
It’s also a really good idea to include a disclaimer in your description letting people know that certain links in your description may be affiliate links and let people know that it won’t cost the user anymore to go ahead and buy that product or service, but you may receive a small commission.
Other than that, once you have thought about all of these different aspects, you’re ready to go and start on your affiliate marketing journey and make the most of it.
It’s a great way especially for smaller channels to start monetising before they start monetising through ads 🙌