I love working with businesses in the hospitality industry. There’s a few reasons for it, possibly my parents running a restaurant when I was growing up makes it feel familiar, my love for food definitely has something to do with it and the idea of welcoming people and providing them with a memorable experience definitely […]

I’ve become a real fan of podcasts. They’re a great way to learn and be productive on the go, in the car, in the gym (you won’t catch me there) or on a walk in the fresh air (much more likely to bump into me in a field). Soulful PR Podcast – Janet Murray  Award-winning […]

The phrase Zero Moment of Truth may not mean anything to you. But, if you want to stay in the game it’s something we all need to be aware of. I want you to imagine that you’ve just decided you need a new hoover. Yours has finally given up the ghost (must be all the […]

Do you struggle to think of things to blog about? Are you confused about what kind of content you can produce that will be relevant to and of interest to people?   If so, allow me to introduce you to The Big 5. In his book, They Ask, You Answer (if you read one book […]

First of all, let’s look at the difference between ‘liking’ and sharing. It’s easy to give something a ‘like’ – you could see likes as a sort of vote of confidence, a little nod that someone likes what it is you’re doing. A share is the equivalent of someone shouting from the rooftops, “I absolutely […]

Andrew and Pete are the fun content marketing duo who help solopreneurs and small businesses to create insanely shareable content that builds brands people love, through their membership community – ATOMIC. They won the ‘Digital and Social Media Company of the Year Award’, and also ‘Business Personality of the Year Award’. As international keynote speakers […]

We’re all familiar with the term marketing and most of us can safely say we have a pretty good grasp of what marketing means… basically getting your products and services in front of your audience in the most effective way. Well, back in the days when the only real exposure we had to the various […]

Creating content is a time-consuming business and to guarantee you’ll see a return on that investment in time, it’s important to make sure that your content is tailored to your target audience. When we’ve had a great idea, it’s tempting to rattle away on that keyboard, releasing the buzz of thoughts onto the blank page. […]

I recently completed the Google Digital Garage Certification and I wanted to share my experience as I found it really accessible and a mine of useful information on how to market your business online. The Digital Garage is a perfect starting place for those wishing to get a grasp on online marketing. The online course is […]

Many of my clients come to me in a state of confusion about content and blogging how to use it to market their business. They’ve heard about ‘content marketing’ and have been told numerous times about the importance of blogging but feel daunted and frankly overwhelmed until, eventually, they end up doing nothing. Sound familiar? […]