Episode 1 – How to keep your marketing simple with Roger Edwards
Roger helps people keep their marketing simple in a world where business bullshit and complexity threatens to stifle success.
An experienced marketing professional helping businesses with their marketing strategy, content, and social media, Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before getting out of all that and starting his own consultancy.
He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster, and a speaker. He’s the host of the popular Marketing and Finance Podcast.
As a qualified exercise class and yoga teacher Roger’s also been known to ask his clients to take off their ties, put on their trainers, taking their fitness, and well as their marketing, to the next level.
In this episode I talk to Roger about…
The importance of jargon-free writing
His 3 rules of simple writing
A great tip for getting that dreaded first draft down ‘on paper’
His basic marketing strategy questions
Connect with Roger