How to brief a video editor
Knowing how to brief a video editor is key to getting the results that you want.
Putting in just a little bit of work at the briefing stage, will save you so much time later on going back and forth with edits to your editor. And it will also ensure that you get the results that you want.
So let’s look at the five key steps to briefing your editor, to make working with them a joy.
Send your editor examples of videos that you like
First up, send your editor examples of videos that you like.
Put in some time to research different channels and different types of videos on YouTube. Work out what you like about them. It might be that they use a certain transition that you like.
It might be the fact that they use a certain type of music, or maybe it’s the difference between using music or not using music. Maybe it’s the way that they use graphics in their videos, whatever it is, just spend some time watching different YouTube videos and noting the things that you like and the things that you don’t like as well, so your editor knows what to avoid.
Share your script
I know not everybody scripts there videos word for word, but even if you use just loose bullet points, this could be really useful for your video editing, and here’s why.
It means that you can add comments for your editor at certain points throughout the script or the bullet point list, and vice versa, they can leave comments for you too.
Here’s a few examples of the kinds of things that you might want to highlight in your script for your editor.
Sometimes in videos, you might mention links to other videos on your channel. So you might want to drop a link to the graphic that you want your YouTube editor to add in at this point.
If you’ve gathered together different pieces of B roll, you might want to mention throughout the script, the points at which you want the B roll adding in and which parts of the video the particular pieces of B roll are relevant to.
Share assets with your editor
Uo use a shared folder – I tend to use Google Drive but you could use Dropbox, or any other kind of media sharing platform.
Basically you just need a central place, where you can put everything that relates to that particular video that your editor is going to be working on so that they have access to everything I think they need.
So again, this might be pieces of B roll that you’ve collated. It might be graphics relating to the video that you want inserting into the video. It could be logos. Basically just whatever it is that your editor needs. This is just a central place where they know they can gain access to everything that they need.
Get clear on deadlines
Before you’ve even started working together find out what your editor’s lead time is. How long do they need from you sending them the raw footage, to them coming back to you with the edited video.
This ensures you leave enough time for them to edit the videos your videos will go up on your YouTube channel when you need them to.
Let your editor know when each video is going to published. Now, ideally this will be on a set day each week, so you can get into a rhythm with your editor.
So say for example, you always publish on a Friday, you can have an agreement with your editor that you always the video with them by latest, the Monday prior to that. It really pays to get into a rhythm like this. And it really benefits everybody.
It takes the pressure off both you and your video editor. It can can also save you some money, because many editors do actually charge extra for a rush job. You want to give them as much time as possible, so that they can do justice to that video that you have spent so much time and effort planning and making.
Be clear on the maximum video length
Make sure you make it clear to your editor, the ideal and desired length of the video.
Tell them the maximum length that the video needs to be, and this will help your video work out how much of the video content they can afford to cut out.
You know how it is when you’re recording, you may know yourself that there’s significant chunks that can automatically just be cut out from your video.
Sometimes these will be really obvious to your editor but for the times where it might not be so obvious, either verbally mention in the raw footage parts that can be cut out or add notes to your script or the document that you share with them with your bullet points, or even a separate document with notes on about the video, just letting them know that certain parts can automatically be lost.
So there we have it, five ways to brief your video editor and make the process of outsourcing really smooth, make it a joy to work with your editor and get you the results that you want.
Now, if you know you want to outsource, but just are not sure whether it’s the right time, check out this video all about when is the right time to outsource your video editing. Maybe you’re scared about taking the plunge or unsure of whether you have the budget. This video is gonna help you with those dynamics and help you work out if now is the right time to outsource your video editing or not.