How to repurpose your YouTube videos | 6 Ways!
I’m going to give you six ways to repurpose your video content into multiple pieces of content for your different channels to help you grow your YouTube channel. I also have a super helpful resource which will make it so much easier for you to share your videos across all your different platforms and save you so much time!
Now the first thing to say before we dive in is that if your main focus is growing your YouTube channel then you should always create videos specifically for YouTube. Keep the best practices for YouTube and what your audience likes to see from you in YouTube in mind, first of all, and then repurpose your video from there. But always have YouTube in mind first.
1. Create a blog from each video
There are two really good reasons to create a blog post from your video content.
The first reason is that we’re all different. We all like to consume content in different ways. And the reality is that many members of your audience will just prefer to read content rather than watch a video. And it’s in our interest to make our content as accessible to people as possible and to provide the content in various different forms.
The second reason that creating blog posts from your YouTube videos is a great idea is because it’s brilliant for SEO. Google likes to see websites uploading fresh new content on a regular basis. And each time you create a blog post, that’s exactly what you’re doing, uploading a fresh page of content to your website.
That blog post is then going to contain different keywords and will increase the chances of your content being found.
I would never recommend simply uploading the transcription as it is to your website. What I would do is spend time or getting some help or finding a copywriter who can help you craft that transcription into a long-form piece of written content, a piece of content, which stands alone, that can be read and understood in context without necessarily ever having watched the video.
This piece of content can then be shared across your social media platforms in its own right.
The other great thing about having this written piece of content in blog form is that you can take snippets from it, quotes, short paragraphs, and they can then be shared on social media as just another way to promote your YouTube videos.
2. Embed videos onto your website
YouTube gives you an embed code, a piece of HTML code, which you can use to then copy and paste this onto the back end of your website, so that your YouTube video is effectively embedded there.
People can watch your video on your website. And the fantastic thing about this is that this counts towards your YouTube views. Regardless of the fact that people are watching it on your website, it’s still adding to your views and watch time on your YouTube channel. So it really is a win-win situation.
Not only that, but this is also great for the search engine optimisation of your website because Google loves video and it loves video on websites.
There are a few ways that you can do this.
You could combine this method of repurposing, so embedding your video on your website with the previous one we mentioned. So you could have a full blog post and just have at the beginning or partway down through your blog post, you could have your video embedded there.
Or you could simplify this completely and just create a page on your website, embed the video and provide underneath kind of like a shownotes-type summary of the main points that are included in the video and a description of it, letting people know why they should watch the video.
3. Create short clips of your videos for social media
Now the idea is here that you want to tease people, you want to get them curious and you want to encourage them to go over to YouTube and watch the full video.
So what we’re trying to do is give people a hint of the kind of value that they’re gonna get in the full video and give them a tease.
So for example, a great way to do this is if your video contains three steps for example, three ways, two or three steps to, you can take a snippet of your video which shares just one of those three steps. You’re giving people a little bit of value on your social media platforms but people know that they have to go to YouTube, watch the full video to get the rest of the information.
But it doesn’t have to end there. You can create all sorts of other different clips such as outtakes, bloopers, funny little clips, so don’t be afraid to experiment and get creative with this.
The one thing that I would recommend here is to always include captions or subtitles (you might find this video helpful, it shows you how to do this) because most people are watching video on their social media platforms with the sound off. Now again, check out Quicc which is great for adding captions to your social media videos.
4. Create an audiogram
An audiogram is essentially a still image with an audio clip from your video laid over it with subtitles, and I use a fantastic tool called Headliner to create these usually around 60-second clips, which can then be shared across your social media platforms.
It’s all about mixing it up. It’s all about creating different visual experiences for people, so that you can share one piece of content in lots of different ways to keep it exciting and engaging.
The other huge thing to consider here is that each social media platform has very different requirements for the type of video you can upload, the size of video you can upload, the dimensions of the video you can upload and the length of the video that you are allowed. It can be a real minefield
I’ve created a really useful resource, it’s a free downloadable PDF, which you can grab here. It’s just two-page document which shows you for each individual social media platform exactly what size your video needs to be, and exactly what the allowable length of the video is.
So now you’ll have all that information in one place, and you’re ready to start sharing your video clips across social media.
So the next thing you can consider when it comes to repurposing your video content is to think about how you can use your videos within your sales funnel.
5. Use YouTube videos in your sales funnel
Think about the ways in which you currently communicate with your audience. How do you get them to sign up to your courses? How do you get them to join your email list? How do you communicate with them on your email list? And other ways that you can incorporate full YouTube videos or parts of your YouTube videos in all of those different ways.
So for example, instead of writing a huge long email from scratch on a particular topic, have you got a YouTube video on that particular subject that you could just embed into an email, for example? Could you direct people to one of your YouTube videos if they have a question somewhere within the sales process, instead of writing them a long email, for example?
Not only is this gonna make you look super savvy, but it’ll save you so much time.
6. Put the audio from your videos out as a podcast
Again, it goes back to what we were saying earlier, different people like to consume content in different ways.
There will be people out there who would much rather listen to a podcast than watch a YouTube video. For example, it’s so much easier for people who like to listen when they’re going on a run, who want to listen in the car, this method is great for appealing to those people.
Now the fantastic thing about video is that you always have the audio as well. So simply strip the audio from each video and put it out as a podcast. Now the caveat here is that the audio in this instance is really, really important. When we’re watching YouTube videos, we can be quite forgiving when it comes to poor audio because we have the visual experience as well.
With a podcast, we only have the audio, so it becomes much more important to listeners. So make sure your audio is really good, whether you already have a podcast and you’re putting this out as bonus material. Or whether you start a podcast from scratch on the back of your YouTube content.
This is just a really great way of appealing to as many people within your audience as possible, and for getting as many eyes and ears on your content as well.
7. Create graphics for your social media platforms
The opportunities here are endless. You can create a still of your video, share that along with the title of your video, brief description and the link to your video across your social media channels.
You can use a free platform like Canva to create some amazing graphics, which you can share along with the captions and links off to the YouTube video itself. You can pull quotes out from your video and create quote graphics.
You could try and pull out a question that came out of the video or a particular talking point from the video and create a graphic from that. So many different opportunities.
And if you’re not a graphic design-minded like me, then there are so many graphic designers out there who specialise in this kind of thing, and can come up with some really inventive and great ways to make your content as visually appealing as possible and to make it as engaging as possible. So there we go, six ways to repurpose your content for social media.
Don’t forget to grab my free PDF with recommended video dimensions and allowable lengths for each individual social media platform. It’s gonna save you so much time and hassle!