How to structure your YouTube videos
I’m going show you how to structure your YouTube videos so that people watch them to the very end, and they take the action that you want them to take at the end of the video.
I’ll take you step-by-step through absolutely everything that you need to do, to get your video produced, published and promoted. And it’s exactly the process I go through for my own videos and for my clients too.
The first element of a good YouTube video, the hook. The hook is a sentence or two, which draws people in, and reassures them that they’re in the right place.
It should link exactly to the title of your video, and it’s where you make it clear to people that you are going to deliver on the promise that you gave them in the title of the video.
So for example, this video right here 👆 is all about how you can structure your YouTube videos. And so at the very start, I say, “I’m gonna show you how to structure your YouTube videos so that people watch them to the very end, and they take the action that you want them to take at the end of the video.”
The second element of a great YouTube video is your intro. There’s a few different ways you can do an intro, but at the very least it should explain who you are and how you can help. Ideally make it a repeatable phrase.
So for example, at the beginning of all my videos, I say, “I’m Natalie of Hot Content and I help you produce regular top quality and consistent content to grow your YouTube channel.”
Now in the intro, you can also include a call to action. You could ask your audience a question, you can ask them to like the video, to comment, to subscribe, or tell people that you’ve linked to different resources that you’re going to mention in the video in the description below.
But another great tip for your intro is to make sure that you mention something that’s going to happen at the end of that video. Something that’s will make people want to keep watching until the end. So perhaps include a bonus tip, or tell them how they’ll be able to download a resource that you’re going to talk to them about, something that will help them solve a problem that’s ideally that’s relevant to the video.
So for example, in the video above I say, “Make sure you stick around to the end of this video, because I’m going to share with you my free process template. It takes you step-by-step through absolutely everything that you need to do to get your video produced, published and promoted.”
This is the main content of your video. It’s where you actually deliver on the promise of your video title.
If you can, try and split your content into steps or numbers so that people feel like they’re moving through the content. This also means that they can skip to other sections if they’re already really familiar with one of the particular steps or stages.
If you’re going to be offering a bonus tip as well, this is the point at which you would do this once you’ve delivered your main piece of content.
If, as we mentioned before, you want to tell people how they can access a resource, this is a good place to do it. This is your main call to action. Now it’s more than okay to spread a few different calls to action throughout the course of your video, but it’s a really good idea to leave the main call to action to the end of the video.
The reason for this is the last thing that you want is people jumping off your video or jumping off YouTube itself to go and find something that you’ve asked them to download. You want them sticking around watching your video to the very end.
Your outro could include calls to actions such as to subscribe to your channel, to like the video, to comment on it, and another great one is to ask them to watch another video of yours that’s perhaps relevant to this video.
Do try to focus on the one main action that you want people to take. Now the main part of your outro should be a slogan or a repeatable sentence, to give your videos some consistency and branding. Try to design a phrase that motivates people, that reinforces what it is that you want to help them achieve.
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