I don’t understand how to use social media for business!
We’re all familiar with using social media to keep in touch with friends and family but that leap to using it to promote our business can feel daunting.
Not least because there are so many platforms to choose from. Rather than trying to build a presence on every social media platform going, pick one or two that you’re target audience are on and do them really well. Many people feel confused by the boundaries between personal and fun and professional. You can learn a lot by watching what others are doing but my advice would be to just start and you’ll soon find your style.
There’s nothing wrong with mixing some fun and engaging posts in with more serious, professional ones.
Whilst I don’t offer social media management as a standalone service, I do work closely with others who do.
Take a look at this blog on using Facebook for business for more guidance.