I haven’t got the time or the inclination to blog!
So you understand how important blogging is in the process of gaining credibility, trust and ultimately more business but you’re lacking time and motivation or confidence to write?
You have two choices here. You can either find the one thing that you could drop to make time for sitting down to write blogs or you can find someone to do it for you.
This is where a content writer comes in. For example, with my clients, I firstly find out if they’re looking for a weekly, fortnightly or monthly blog and then have a consultation with them to find out as much as I can about them and their business so that anything I write accurately reflects them and what they’re offering.
I then help them put together a strategy for blogging and help them map out the topics and titles they should be incorporating.
I allow my clients to have as much or as little input into this process as they wish, but ultimately it’s best to work together with your content writer on this.
After all, you’re closest to your audience and understand better than anyone the kinds of problems and questions they have which you should be addressing in your content.
With a done for you service, all that remains is for you to upload the blog to your website and promote it, although done well, this is a significant task in itself.
Whether you’re determined to learn to produce quality blogs yourself or you’re adamant you’re getting help so you can concentrate on running your business, this blog on ‘How Blogging Gets You Clients’ may just give you the nudge you need to get started.