Need a plan that you can implement yourself?
If you have the capacity in house to manage your own social media and create blog content, it might be that you just need some help getting started and a plan to work from.
This makes the implementation far easier and helps boost your confidence to take the reins of marketing your business.
If you don’t have a budget for outsourcing marketing work on a monthly baisis, this may well be the most cost-effective way for you to proceed.
A typical strategy document includes:
An analysis of your online marketing goals
A look at your audiences, what their needs are, what questions they may have and an analysis of how your businesses solutions match those
An audit of your current social media/online marketing
Online marketing recommendations
A minimum of 15 social media content suggestions
One week’s worth of social media content, populated on a spreadsheet – The idea here is to give a flavour of the kind of recommended content for your channels
A minimum of 15 blog topic suggestions
Provision of a content publishing schedule to be populated with social media and future blog content
A content promotion workflow
Nicole OsborneLollipop Social
I approached Natalie on behalf of a client. She created a comprehensive content marketing strategy - really nailing our brief. We now turn to her for any ad hoc content support too - and she is brilliant to work with!