Workshops

Upcoming Workshops and Training

Search Engine Optimisation for Beginners

5th December

Newton Rigg Conference Centre, Penrith

In this competitive digital age, it’s crucial that every business maximises the visibility of their website in order to be noticed. Search engine optimisation doesn’t have to feel daunting and it shouldn’t feel like something only tech experts can do.

We’ll explore the purpose and power of Google as a search engine and look at how we can make it as easy as possible for Google to find our website for what we want to be found for.

In this workshop I’ll help you to take charge of your own website’s search engine rankings using simple techniques and by harnessing the power of quality content. You should come away from the training with all these questions answered.
  • What is search engine optimisation (SEO)?
  • What’s the difference between organic SEO and paid search and what are the pros and cons?
  • How do I optimise the content on my website for SEO?
  • What are keywords and how do I know which keywords to use?
  • What keyword tools can I use to help me?
  • Why do I need to use headings in my online content?
  • What are metatitles and meta descriptions and how do I write them?

To express interest or book a place email me on natalie@hotcontent.co.uk

 

Attracting your target clients through business blogging  

11th January 2018

Newton Rigg Conference Centre, Penrith

To receive you need to give. By giving and being present online you will receive confidence and business from customers and that is done through business blogging.

It is a well-known fact that businesses that blog receive up to 55% more visitors to their websites than those that don’t. Join Cumbria Chamber of Commerce and Natalie Hailey of Hot Content, Newton Rigg, Penrith, 18th July 10am to 4pm – to find how, regardless of whether your business is business-to-business or business-to-consumer, blogging can greatly increase the amount of leads you acquire every month by an average of nearly 70%.

Join me in this session in conjunction with the Cumbria Chamber in this hands-on session full of activities and examples, we’ll explore:

    • What is a blog?
    • Why is it important to your business?
    • Where do you start? (i.e. what platform do you use?)
    • What do you write about? – Finding the best blog titles for your sector
    • What should a blog contain/look like –
      • Beginning, middles, conclusions
      • Scanability
      • Importance of headings
      • Appropriate post lengths
      • Importance of a focus keywords – and lots more.
    • Getting your blog seen –
      • Sharing posts
      • Linking, etc
    • Calls to action

To express interest or book a place email me on natalie@hotcontent.co.uk

Enter your keyword