Should I Hire a YouTube Channel Manager?
Are you’re caught up with uploading your videos, optimising them, adding the thumbnails, the tags, the descriptions, the cards, the end screen repurposing the video, promoting the video, et cetera, et cetera, that you haven’t got any time left to do anything else like focusing on client work, on getting new clients or even spending time with your family?
If this sounds like you, then you’re probably really tempted at the idea of hiring a YouTube Channel Manager.
But is it the right time? And what things do you have to consider before you do hire someone?
When is the right time to hire a channel manager?
You’re the only one who can be in front of that camera, doing what you do best creating fantastic high quality video content.
You are your personal brand, you are the face of your YouTube channel and your business, and nobody else other than you should be recording and being in front of the camera creating those amazing videos.
But if you’re also doing all of the other things, all of the publishing tasks, all of the promotion, all of the editing, then this is quite possibly stopping you from growing your business.
It may even mean that you’re not finding the time to record as frequently as you’d like to, to upload as frequently and to produce video, to as high a quality standard as you would like.
If trying to do everything yourself is stopping you doing these things and all of your time is caught up with all of these other tasks then it’s the fastest way to plateau.
Looking at this in the medium to long term, outsourcing your YouTube channel management is an investment, not an expense.
What are your strengths?
Are you confident with the keyword research? Are your design skills good enough to create thumbnails that are really attracting people to watch your videos?
Chances are that bringing experts in to focus on all of the different areas of the YouTube workflow is going to increase your views, subscriber numbers, and your watch time and it will all pay for itself in no time at all.
You have to be really careful that you use the freed up the time that you then get back from outsourcing various tasks, wisely.
It’s only an investment if you spend that extra time on doing things that are going to take your business to the next level.
That could be things like producing content twice weekly instead of weekly, it could be upping the standards, the level of quality of your YouTube videos, or it could be just spending more time on lead generation in your business, it could be spending more time on putting together amazing proposals for potential new clients or networking, whether offline or online.
How to find a channel manager
When I’m looking for a team member I always try asking people I know first and get referrals.
Word of mouth can be really, really powerful.
But you also have to make sure that you’ve got everything sorted at your end and that you’re in the best position to make outsourcing hustle, all of your YouTube channel and your workflow and your process as smooth as possible.
I talk lots more about this in this video. You can also grab this guide that I’ve put together called Get Outsource Ready, and it takes you through step by step, everything that you need to do to make sure that you are as organised and together as possible, so that when you do outsource it will be a be a really smooth and easy process and whoever you outsource to will be able to pick things up as quick as possible.
This means you get your time back as quickly as possible and the weight is taken off your shoulders sooner rather than later.